ABOUT US
Paw & Pestle was born out of necessity
We believe in unifying the pet health journey, from prescription to prevention to wellness—so pets live healthier lives, and the humans who care for them feel empowered, not overwhelmed.
OUR MISSION
Helping pets live better lives.
We are veterinary-built and veterinary-focused, designed specifically for small animal general practices. Our mission is simple: streamline prescription workflows, empower veterinarians with new revenue opportunities, and make it easier for pet parents to follow through with personalized care. While future versions of the platform will support direct integration with practice management systems, today's tools already help practices organize prescriptions, recommend supplements, and send proactive reminders that strengthen the veterinarian-client-patient relationship.
The Online "Wild West"
Unlike big-box platforms like Chewy or Amazon—where supplement purchases are driven by algorithms, sponsored listings, or pure guesswork—Paw & Pestle connects pet owners with high-quality, veterinarian-recommended supplements tailored to their pets’ specific needs. No more “luck of the draw” shopping based on online reviews or vague marketing claims.
We believe in the power of guided care.
Every product in our curated catalog is backed by veterinary insight and clinical standards. Paw & Pestle supports preventive care through food and nutrition recommendations, helping pet owners make informed choices that reduce disease risk and support lifelong wellness. By simplifying follow-through at home, we help ensure continuity of care long after the clinic visit ends.
Everyone wants a better experience.
At Paw & Pestle, we’re reimagining what it means to care for pets—focusing on trust, transparency, and technology. Our curated marketplace includes only professional-grade products, hand-selected with veterinary input. Practices earn a 25% commission on supplement sales, helping them reinvest in patient care without stocking inventory.
This was never just about supplements.
Paw & Pestle is on a journey to change veterinary care as we know it. Learn more about where we're headed.
2025 Paw & Pestle is Born
Founded by Dr. Elena Shockman, an emergency veterinarian with years of frontline experience, Paw & Pestle was born out of necessity. In the chaos of busy clinics, she repeatedly saw the same problem: veterinarians overwhelmed by inventory costs, pet owners confused by the sea of online products, and gaps in continuity of care. She knew there had to be a better way to ensure that pets like “Fluffy” always received the right treatment—at the right time, and from the right source. So she created Paw & Pestle, a prescription and supplement management platform built from the ground up for small animal practices.
